Gurgaon, February 26, 2024: Venture Catalysts, India’s first and largest integrated start-up incubator and investment firm, has invested an undisclosed amount in the ongoing pre-series A round of Knocksense, a rapidly growing hyperlocal content-commerce platform.
Lucknow-based Knocksense has so far raised $1 million in the ongoing Pre-Series A funding round that has witnessed participation from notable industry visionaries, including Mohit Satyanand, Chairman of Teamwork Arts, Nitish Mittersain, Founder of Nazara Technologies Limited, and Venus Dhuria, Co-Founder of Appyhigh. Mumbai Angels Network, Lets Venture, We Founder Circle, and singer Lucky Ali have also invested in the same round.
Founded by Vibhore Mayank, CEO, an alum of IIM B and Whistling Woods International, and Varul Mayank, COO, an IIM L graduate with a journalism background and experience from Hindustan Times, Knocksense is a platform that speaks directly to the needs and aspirations of the youth in India’s emerging cities.
Knocksense operates on a subscription-driven commerce model, coupling carefully curated content feeds with exclusive privileges at local establishments. The platform boasts a clutter-free user experience and has established a strong presence in cities like Lucknow, Indore, Kanpur, Bandra (Mumbai), and Ahmedabad, with plans to expand its geographic footprint.
On the ongoing funding, Vibhore Mayank said, “Knocksense aims to enhance the content-commerce experience in untapped markets, creating meaningful connections between users and local brands. The plan is to deepen market penetration, enhance technological infrastructure, and expand the suite of offerings to its community.”
Knocksense’s initiative is a significant step towards filling the gap in the hyperlocal content-commerce market. It is a testament to the potential of tier II/III cities as new hubs for digital innovation.
On the fresh funding, Dr Apoorva Ranjan Sharma said, “The rise of hyperlocal content production platforms in India arises out of the need to connect with various communities through personalized, localized content. We are bullish on Knocksense for its ability to do targeted advertising, local partnerships, and community engagement, which can lead to substantial revenue growth. Moreover, the scalability of hyperlocal content models allows for efficient expansion into various regions, tapping into the vast and untapped market potential across India’s diverse demographics.”
About Venture Catalysts:
Venture Catalysts is India’s 1st integrated incubator for startups. It combines capital, mentoring and network for startups and has a presence in 47 cities across India with international presence in UAE, HK, UK, USA, Canada and Singapore. Venture Catalysts invests in the range of INR 2 – 15 crores per startup through a network of HNIs, Family Offices, CXOs, etc.
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