Hong Kong/ India: Softlink Global, a pioneer in innovative logistics solutions and the developer behind the acclaimed Logi-Sys TMS, proudly announces its newest milestone by joining the esteemed IATA Strategic Partnerships Program. This strategic move reinforces Softlink Global’s commitment to shaping the future of air cargo logistics by contributing its expertise in the Digital & Interactive Cargo stream. The formal agreement was inked at the prestigious IATA World Cargo Summit (WCS) event held in Hong Kong.
The collaboration between Softlink Global and IATA signals a transformative journey for both entities and the air cargo sector at large. Leveraging over three decades of industry experience and technological prowess, Softlink Global is poised to revolutionize air cargo operations with cutting-edge solutions such as Blockchain, Cloud computing, Artificial Intelligence, Machine Learning, and Natural Language Processing, perfectly aligned with IATA’s digitalisation agenda.
Willie Walsh, IATA’s Director General, expressed his enthusiasm, stating, “We welcome Softlink to the IATA Strategic Partnerships Program and look forward to their contribution to air cargo’s digitalisation. It is a priority across the whole value chain.”
Amit Maheshwari, CEO of Softlink Global, echoed the sentiment, emphasising the strategic significance of the partnership: “This collaboration epitomises Softlink Global’s commitment to innovation and industry advancement. We are thrilled to actively engage in initiatives like eFreight, One Record, and other forward-looking projects under the IATA Strategic Partner umbrella.”
Beyond technological innovation, Softlink Global views this partnership as a gateway to expanding its global footprint, particularly in the vital European market. By fostering close collaboration with IATA and its extensive network, Softlink Global aims to propel the air cargo industry forward with unparalleled technological solutions.
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