- Myelin-Lens the first product is designed to seamlessly interpret cockpit warning signs making driving safer
- Accessible via Mahindra’s user-friendly mobile app Adrenox Connect
- Will be part of the current XUV 700 rollout
Gurgaon, March 20, 2024 – Myelin Foundry, a pioneering deep-tech product start-up specializing in Edge AI for the automotive, industrial, and media sectors, is pleased to announce its strategic collaboration with Mahindra & Mahindra Ltd., India’s leading SUV manufacturer. The partnership aims to deliver AI into automotive cabins and mobile phones.
M-Lens, the first product from this collaboration, is designed to seamlessly interpret cockpit warning signs and in-cabin controls, making driving safer and more intuitive in the increasingly digital world of automotive technology. Accessible through Mahindra’s user-friendly mobile application, Adrenox Connect, M-Lens operates offline on the user’s smartphone, emphasizing ease of use and accessibility for all Mahindra vehicle owners.
The collaboration between Myelin Foundry and Mahindra signifies an important example of startup and industry collaboration, critical for accelerating innovation in India. This global-first automotive solution streamlines the driving experience and enhances road safety. Myelin and Mahindra are pleased to announce that M-Lens is part of the current XUV-700 rollout.
R. Velusamy, President of Automotive Technology and Product Development, Mahindra & Mahindra Ltd, said, “At Mahindra, we are always looking ahead to how we can enhance the driving experience with innovative technology. The collaboration with Myelin Foundry to develop M-Lens is a reflection of our commitment to safety, convenience, and the future of mobility. By integrating advanced AI into our SUVs, we’re not just embracing innovation; we are making technology accessible and easy for our customers, ensuring they benefit from seamless and user-friendly experiences.”
Gopichand Katragadda, Founder & CEO of Myelin Foundry, said, “We’re thrilled to collaborate with Mahindra for the Adrenox Connect in the XUV-700 launch. Our AI cockpit and mobile solutions prioritize driver safety and engagement, marking the beginning of an exciting journey towards enhanced driving experiences.”
About Myelin Foundry:
Myelin Foundry is a deep-tech product start-up specializing in Edge AI for the automotive, industrial, and media sectors. With a focus on cutting-edge solutions, Myelin Foundry’s range of products covers diverse industry use cases and can be applied to a variety of applications across different verticals.
About Mahindra:
Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 260000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility SUVs, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality, and real estate.
The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.
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