- Liquidnitro Games Founded by ex-Electronic Arts veterans
- Targeting a projected $580 billion games market
- 65% of studios are transitioning to Live Services models
Gurgaon, March 20, 2024: Liquidnitro Games (https://liquidnitro.games) has raised $5.25 million in a seed round of funding led by Nexus Venture Partners with participation from angels who are games industry veterans from the US, Canada, EU, and India. Liquidnitro Games, founded by ex-Electronic Arts leaders, are experts in live services, game production and geo adapted market expansion.
Liquidnitro Games leverages data, AI and technology driven insights to craft fun and engaging experiences for players. They partner with games studios and IP owners worldwide to help unlock growth, profitability, and expansion into new markets. The funds will be used to build a world class studio, make significant AI & technology investments to boost production pipelines and offer live services capabilities at scale.
The games industry, currently valued over $200 billion, has significant growth potential as new markets like India drive expansion in the years ahead. Liquidnitro Games is perfectly poised to enable games companies around the world to harness the power of India – both in terms of talent scale and market opportunity.
Liquidnitro Games, India’s flagship game studio founded by industry veterans, provides expertise in – Game Live Services – transition, run end to end Live Services for increased profitability and sustained growth; Unlocking new global markets – geo adapt games and live services for new untapped markets – India and beyond; New Game Launches – Translate great ideas and IPs to profitable game launches through prototyping, market testing, iteration and full production; Co-Production – Co-produce games and live services.
Liquidnitro Games was founded in December 2023 by Sandeep Kowdley, Krishna Dhanekula, Arun Kunchala, and Suresh Manthena, all ex Electronic Arts veterans with a proven track record of producing and running Live Services on some of the world’s biggest mobile games across genres and geographies for more than a decade! Their experience spans – Running multi-year live services on iconic titles and franchises like Bejeweled, Tetris, Plants vs Zombies, Need for Speed, Real Racing, The Sims and more. They have also been responsible for spinning up cross-functional co-production teams for several global studios supporting all stages of game production.
Sandeep Kowdley, CEO at Liquidnitro Games, said, “The games industry is going through a massive shift worldwide. Live services and game production will look significantly different in the coming years shaped by new technologies, AI, and untapped growth markets. By combining our deep history in the games industry, making significant technology investments, and partnering with global game companies, we believe we have the opportunity to make a huge impact in the coming future. We are thrilled to have Nexus Venture Partners and several renowned games industry veterans participate in our Seed round as we embark on this exciting journey!”
Sameer Brij Verma, Nexus Venture Partners, added, “At Nexus Venture Partners, we’re proud to lead the investment in Liquidnitro Games, driven by ex-EA veterans. India’s talent pool offers a strategic advantage, allowing us to pioneer geo-adapted production and live services, unlocking huge value for global publishers. With our unique model, we’re poised to revolutionize the games industry on a global scale, driving growth and innovation while tapping into new and diverse markets.”
Arun Kunchala, Chief Product Officer at Liquidnitro Games, said, “With 3 billion and growing mobile players globally, data-driven insights are crucial for truly understanding the diverse audience. I strongly believe that happy, passionate teams are the ones who can transform insights into fun, engaging experiences for players. Long-term success in live services isn’t about a few big updates – it’s about constant, creative evolution. That’s why Liquidnitro’s culture celebrates creativity and talent – our people are at the heart of everything we do!”
Liquidnitro is partnering with global games companies to leverage its value proposition and explore new market opportunities in India and beyond.
According to GrandView Research the $242 billion market is expected to surpass $580 billion by 2030 with a CAGR of 13.4%. Statista says 65% of studios are either launching or transitioning to Live Services models.
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