India, 19th March 2024: JetSynthesys’ Metaphy Labs, an AI & Digital immersion hub for brands, customised digital experiences for brands with the aim to expand reach, boost recall, and increase conversions on Flipkart. The partnership powered Virtual Worlds and Flipverse 2.0 – one of the largest global e-commerce activations as part of Flipkart’s Big Billion Days 2023. Jet Metaphy Labs joined forces with Layer-E, their trusted creative partners, in a strategic alliance for innovation and design to deliver Flipverse 2.0 and Brand Biomes.
Jet Metaphy Labs added an exciting dimension to the Flipverse experience with multiplayer capabilities, enabling users to interact with each other in real time while shopping through the chat feature. Flipverse is a metaverse space created by Flipkart Labs which is Flipkart’s innovation team that champions emerging technologies to enhance the shopping experience of users on the platform through various immersive experiences.
Utilizing Metaphy’s spatial metaverse infrastructure and Layer E’s creative prowess, the Flipverse 2.0 and Virtual Worlds captivate users with a tailored spatial experience, charting a new path towards immersive, on brand shopping experiences allowing the Flipkart shopper new ways to discover, interact, play, learn and shop with their favourite brands.
In addition to the Flipverse initiative, Jet Metaphy Labs also facilitated the launch of individual brand campaigns directly within the Flipkart app. Corporate brands such as Mondelez, Thumbs Up, POCO, Vivo and others leveraged these services to enhance their visibility and engagement within the app.
Ravi Krishnan, Head of Flipkart Labs, Flipkart, said, “At Flipkart, it is our endeavour to constantly innovate through the integration of technology to elevate the online shopping experience of our customers. We are delighted that the virtual worlds and Flipverse created in collaboration with Jet Metaphy Labs have enriched the immersive shopping experience for our customers. Enhancing the digital immersive experience with real-time user interaction ahead of the Big Billion Days 2023 was a true testament to our efforts in increasing customer engagement. The overwhelming response from both customers and brands underlines the success of this initiative with users appreciating the 3D spaces.”
Talking about this successful partnership, Rajan Navani, CEO and Founder, JetSynthesys said, “JetSynthesys has always been at the forefront of the digital revolution, and our collaboration with Flipkart further solidifies our commitment to being a digital-first company. In an era where digital interactions define consumer experiences, our Metaphy Labs, as an AI and Digital immersion hub, seamlessly integrates cutting-edge technology to craft personalized, immersive digital experiences for brands. The success of our partnership with Flipkart during the Big Billion Days is a testament to our digital prowess. Jet Metaphy Labs continues to push the boundaries of innovation and design, bringing forth a new era of digital interactive entertainment and reshaping the landscape of brand engagement in the digital realm.”
Mr Rakesh S. Co-founder & CEO, Jet Metaphy Labs, added. “At Jet Metaphy Labs, our mission is centered on unlocking new digital surfaces and revenue streams for forward-thinking brands. The success of our collaboration with Flipkart, particularly through the impactful Flipverse, underscores the transformative potential of immersive technology and right digital infrastructure for the Indian landscape. The Flipkart – Metaphy synergy signals that pioneering digital experiences can be conceived and nurtured from the heart of India to resonate globally.
As we continue our path, there’s more to come from Jet Metaphy Labs, and we approach the future with a commitment to setting new positive benchmarks in this space. Our excitement lies in the opportunity to contribute to the acceleration of spatial compute adoption, ensuring that innovation remains accessible and beneficial for all.”
From the house of JetSynthesys, Jet Metaphy Labs explores high impact ideas in AI and Digital Immersion for brands. Their expertise lies in customising immersive experiences that can optimise growth, engagement, and revolutionise brand experiences. They work towards providing future-proof technology solutions that drive innovation and improve consumer interaction with brands.
The Pune-headquartered company, JetSynthesys, with offices in Europe, the UK, and the US, is backed by industry biggies like Kris Gopalakrishnan, Adar Poonawalla, Sachin Tendulkar, and the multi-billion-dollar family offices of the promoters of Thermax, Triveni Group, Yohan Poonawalla Group and DSP Group.
Jet Metaphy Labs
- Metaphy Labs is a new-age AI & Digital Immersion infrastructure company, redefining how consumer-focused brands and enterprises use technology to unlock new revenue streams, engage with consumers, and build communities.
- At Metaphy, we work with the right people to build the right solutions, ensuring tailored, future-proof technology solutions that drive innovation and elevate brand engagement.
- Metaphy believes that the future is personalised, immersive, and AI-augmented.
About JetSynthesys:
- JetSynthesys is a new-age digital entertainment and technology company with a global foray into three key ecosystems: (a) gaming and esports, (b) digital entertainment, and (c) wellness and livelihoods. With millions of consumers across 180 countries, JetSynthesys builds world-class products, platforms, and services in these three verticals, aiming to touch the lives of billions of consumers. Since its launch in 2014, under the leadership of Rajan Navani (Chairman and Managing Director), JetSynthesys has built a powerful ecosystem of technology, talent, content, and distribution stacks, and is committed to delivering delightful moments to all stakeholders across multiple digital worlds, aptly titled the #Jetverse.
- The company is backed by Kris Gopalakrishnan, Adar Poonawalla, Sachin Tendulkar, and the multi-billion-dollar family offices of the promoters of Thermax, Triveni Group, Yohan Poonawalla Group, and DSP Group. With offices in Europe, the UK, and the US, JetSynthesys is a key player in India’s digital landscape. Built on innovation and new-age culture, JetSynthesys is building a digital ecosystem for consumers to be the one-stop solution for all their digital needs. It is perfectly poised to create success stories at scale through made-in-India apps with the best talent available globally, funded by the Indian capital.
- JetSynthesys is part of the diversified JetLine Group of Companies, the roots of which originated in the 1930s in Bangkok, Thailand with a presence in India since 1974. Established by the Late Kishinchand Navani in 1937, the growth in Thailand and Southeast Asia over several decades has resulted in large-scale manufacturing industries in textiles, packaging, electronics, and real estate development amongst others.
About the Flipkart Group:
The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Flipkart Health+, and Cleartrip. Started in 2007, Flipkart has enabled millions of sellers, merchants, and small businesses to participate in India’s digital commerce revolution. With a registered customer base of more than 500 million, Flipkart’s marketplace offers over 150 million products across 80+ categories. Today, there are over 14 lakh sellers on the platform, including Shopsy sellers. With a focus on empowering and delighting every Indian by delivering value through technology and innovation, Flipkart has created lakhs of jobs in the ecosystem while empowering generations of entrepreneurs and MSMEs. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns, which are customer-centric innovations that have made online shopping more accessible and affordable for millions of Indians.
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