Gurgaon, March 12, 2024 – Bad Monkey Beer, a product of Sinq Beverage Pvt Ltd., is thrilled to announce its official launch in Uttar Pradesh, India. Attractively priced at Rs. 130 for a 500 ml can, Bad Monkey Beer offers a wild and strong taste, with alcohol by volume (ABV) of up to 8%.
Already beloved by consumers across India, from the vibrant streets of Delhi to the culturally rich landscapes of Punjab, Chandigarh, Jharkhand, Daman Diu, and Silvassa, Bad Monkey Beer has solidified its reputation as a symbol of premium taste, quality, and enjoyment. Its popularity reflects the brand’s unwavering commitment to excellence.
“Uttar Pradesh is a crucial market for us,” said Rohan Khare, Founder of Sinq Beverage Pvt Ltd. “With our success in Delhi, Jharkhand, and other states, we are confident that Bad Monkey Beer will appeal to the discerning palates of beer consumers in Uttar Pradesh. With its strong and robust flavour profile along with a smooth finish, Bad Monkey beer promises a drinking experience that is both bold and refined, embodying the spirit of adventure and discovery in every sip.” He further added, “Bad Monkey Beer invites Uttar Pradesh residents to experience its exceptional taste and quality, as it joins the state’s dynamic beer market.”
India’s beer market is on a steady growth trajectory, with an expected annual growth rate of 5.94% from 2023 to 2028, according to Statista. In 2023 alone, the market generated USD 11.6 billion in revenue, with projections to reach USD 23.45 billion by 2029.
Driven by its local success, Bad Monkey Beer aims to conquer international markets and emerge as a global icon. Its expansion into Australia, New Zealand, and Middle Eastern countries marks the beginning of an ambitious journey, with each can crossing oceans to enchant new palates and hearts worldwide.
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