Gurgaon, FEBRUARY 14, 2024: Indian Hotels Company (IHCL), India’s largest hospitality company’s iconic brand Taj announces Maharaj Kumar Sahib Dr. Lakshyaraj Singh Ji Mewar of Udaipur as its brand ambassador.
Speaking on the occasion, Mr. Parveen Chander Kumar, Executive Vice President, Sales & Marketing, IHCL said, “IHCL’s iconic brand Taj has long been heralded as a custodian of Indian heritage. In its 120 years, ‘Taj’ has etched its name in the annals of history, having shaped the evolution of the hospitality landscape in India.”
He added, “This partnership with Maharaj Kumar Sahib Dr. Lakshyaraj Singh Ji Mewar of Udaipur furthers Taj’s commitment in showcasing and preserving the rich cultural legacy of the country. His multi-faceted approach to building tourism in Rajasthan, including driving participation of the local community, is in line with IHCL’s ESG+ framework of Paathya’s goal of skilling the youth to bridge the employability gap in the industry.”
Intrinsically bound with the country’s history, Taj has its presence in key historic destinations such as Udaipur, Jaipur, Jodhpur, Jaisalmer, Gwalior, Hyderabad, Varanasi and Mumbai. The brand focuses on conserving the cultural heritage of the regions.
Maharaj Kumar Sahib Dr. Lakshyaraj Singh Ji Mewar of Udaipur said, “Taj has been steadfast in its endeavor to rekindle India’s glorious past by restoring some of the country’s most celebrated palaces dating back to the pre-independence era. I am delighted to be associated with the illustrious brand and together work towards promoting India’s historic destinations and royal legacies built around its communities.”
About Maharaj Kumar Sahib Dr. Lakshyaraj Singh Ji Mewar of Udaipur
Philanthropist, Educationist, Sports Patron, Business Leader, TED Speaker and Eight times Guinness World Records Holder, Maharaj Kumar Sahib Dr. Lakshyaraj Singh Ji Mewar of Udaipur wears many hats.
As trustee of the Maharana of Mewar Charitable Foundation, he upholds the vision of sustainability as outlined by Eternal Mewar, as a unique heritage brand exemplifying hospitality, cultural preservation, philanthropy, education, sports & spirituality for global audiences.
As Executive Director of HRH Group of Hotels, Udaipur, he has undertaken the responsibility of promoting heritage tourism and generating employment in the hospitality industry.
About The Indian Hotels Company Limited
The Indian Hotels Company Limited (IHCL) and its subsidiaries bring together a group of brands and businesses that offer a fusion of warm Indian hospitality and world-class service. These include Taj – the iconic brand for the most discerning travellers and ranked as India’s Strongest Brand 2023 as per Brand Finance; SeleQtions, a named collection of hotels; Vivanta, sophisticated upscale hotels; and Ginger, which is revolutionising the lean luxe segment.
Incorporated by the founder of the Tata Group, Jamsetji Tata, the Company opened its first hotel – The Taj Mahal Palace, in Bombay in 1903. IHCL has a portfolio of 285 hotels including 85 under development globally across 4 continents, 13 countries and in over 100 locations. The Indian Hotels Company Limited (IHCL) is India’s largest hospitality company by market capitalization. It is listed on the BSE and NSE.
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