~Education, sanitation and cleanliness and healthcare, best performance areas of the Modi govt Ipsos IndiaBus Survey in North Zone.~
According to the Ipsos IndiaBus Survey, Prime Minister Narendra Modi’s approval rating surged to 75% in February 2024, marking a significant 10% increase from the previous wave in September 2023. Notably, in the North Zone, his approval rating reached an impressive 92%.
New Delhi/ Mumbai, March 05, 2024: Prime Minister, Mr. Narendra Modi has achieved and approval rating of 75% in Feb 2024 from the earlier 65% in September 2023 (last wave), in handling of his job as the prime minister of the country, according to the Ipsos IndiaBus PM Approval Rating Survey.
Interestingly, some cities and cohorts gave Mr. Modi exceedingly high ratings for his performance as the PM – North zone (92%), east zone (84%) and west zone (80%); tier 1 (84%), tier 3 (80%) cities; 45+ age group (79%), 18-30 years (75%), 31-45 years (71%); SEC B (77%), Sec A (75%), SEC C (71%); females (75%), males (74%); full time parent/ homemaker (78%), employed part time/ full time (74%) etc.
And slightly lower ratings in metros (64%), tier 2 (62%) and self-employed (59%). And the lowest in south zone (35%).
Commenting on the findings of the survey, Parijat Chakraborty, Country Service Line Leader, Public Affairs, Corporate Reputation, ESG and CSR, Ipsos India said, “Some of the big bang initiatives like opening of the Ram Temple in Ayodhya (92% Approval Rating in North Zone validates it), temple in the UAE, taking a stand on global issues independent of the influence of any western power, initiatives in space, hosting the G20 Summit successfully in India, giving a fillip to Make in India, with major global players choosing to manufacture in India, have all contributed to the spike in Approval Ratings of the PM.”
How has the Modi government performed in different areas?
The survey shows the areas where the Modi government has performed well are primarily in the areas of education system, sanitation and cleanliness and healthcare system. In the other areas, the govt has passed and not flunked. The scores given by the respondents were, pollution and environment (56%), poverty (45%), inflation (44%), unemployment (43%) and corruption (42%).
Areas Performance:
- Education System 76%
- Sanitation & Cleanliness 67%
- Healthcare System 64%
- Pollution and Environment 56%
- Poverty 45%
- Inflation 44%
- Unemployment 43%
- Corruption 42%
“The initiatives around health, education, sanitation, gender, skill development etc are paying off and providing strong tail-winds, in an already positive environment,” added Chakraborty.
Ipsos IndiaBus Methodology:
Ipsos IndiaBus is a monthly pan India omnibus (which also runs multiple client surveys), that uses a structured questionnaire and is conducted by Ipsos India on diverse topics among 2200+ respondents from SEC A, B and C households, covering adults of both genders from all four zones in the country. The survey is conducted in metros, Tier 1, Tier 2 and Tier 3 towns, providing a more robust and representative view of urban Indians. The respondents were polled face to face and online. We have city-level quota for each demographic segments that ensure the waves are identical and no additional sampling error. The data is weighted by demographics and city-class population to arrive at national average.
About Ipsos:
Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing over 20,000 people.
Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques.
Our tagline “Game Changers” sums up our ambition to help our 5,000 customers move confidently through a rapidly changing world.
Founded in France in 1975, Ipsos has been listed on the Euronext Paris since July 1, 1999. The company is part of the SBF 120 and Mid-60 indices and is eligible for the Deferred Settlement Service (SRD).
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