Gurgaon: Since its inception in 1973, R K Swamy Limited has been at the forefront of integrated marketing communications, customer data analysis, comprehensive market research, and syndicated studies. Renowned for its data-centric approach, the company provides integrated marketing solutions, leveraging digital strategies across all its endeavors.
In the fiscal year 2023, R K Swamy spearheaded over 818 pioneering campaigns across diverse media platforms, while efficiently managing a substantial volume of data, processing over 97.69 terabytes. Moreover, the company conducted more than 2.37 million consumer interviews through a mix of quantitative, qualitative, and telephone surveys.
With a clientele encompassing leading names such as Aditya Birla Sun Life AMC Limited, Cera Sanitaryware Limited, and Dr. Reddy’s Laboratories Limited, among others, R K Swamy operates with a workforce of 2,391 individuals spread across 12 offices and 12 field offices in 12 cities, operating within three distinct business segments.
In FY23, R K Swamy reported a revenue of approximately Rs 300 crore, with digital content accounting for over 50% of the total revenue. Serving upwards of 400 clients annually, the top 50% of clients contribute 70% to the company’s top line, with a remarkable retention rate where the top 50% have been associated with the company for over a decade, and the top 10% maintaining an average relationship of 19 years.
With an IPO price of INR 288 (upper price band), R K Swamy Ltd is valued at a PE multiple of 46.5 times.
Key Financial Data (INR Cr):
- Revenue: FY21 – 174, FY22 – 234, FY23 – 293
- EBITDA: FY21 – 2, FY22 – 3, FY23 – 56
- PAT: FY21 – 0, FY22 – 3, FY23 – 3
- EBITDA (%): FY21 – 11.6, FY22 – 9, FY23 – 19.1
- PAT (%): FY21 – 1.8, FY22 – 14.1, FY23 – 10.7
- Adj. EPS (Rs.): FY21 – 0.6, FY22 – 3.8, FY23 – 6.2
- Adj. BVPS (Rs.): FY21 – 0.7, FY22 – 3.2, FY23 – 9.0
- RoE (%): FY21 – 84.3, FY22 – (4,343.1), FY23 – 69.1
- RoIC (%): FY21 – 84.7, FY22 – 43.6, FY23 – 122.3
The company’s IPO details include:
- Listing: BSE & NSE
- Open Date: 4th Mar 2024
- Close Date: 6th Mar 2024
- Price Band: INR 270-288
- Face Value: INR 5
- Issue Size (INR cr): INR 423.56
- Issue Size (Shares): 1,47,06,944
- QIB Share (%): ≥ 75%
- Non-Inst Share (%): ≤ 15%
- Retail Share (%): ≤ 10%
- Post-issue MCap (INR cr): 1453.4
- Shareholding (%): Pre – Promoter (100.0), Public (0.0); Post – Promoter (73.15), Public (26.85)
Key Growth Strategies:
- Strengthen existing client relationships and expand the client base across key sectors.
- Expand presence in domestic and international markets through integrated marketing
- communications, customer data analytics, and full-service market research.
- Focus on digital content to enhance marketing efforts across online and offline platforms, including viral distribution and informative videos.
- Strategic expansion into new geographies such as Ahmedabad, Lucknow, and Jaipur, targeting new and emerging clients in these regions.
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