The Export-Import Bank of India (Exim Bank) and the Ministry of Micro, Small and Medium Enterprises (MSME) signed an MoU for the development and launch of Exim Mitra 2.0 – a trade facilitation and information portal to empower Indian exporters, particularly those in the MSME sector. The MoU was signed by Dr. Rajneesh, Additional Secretary & Development Commissioner, Ministry of MSME and Ms. Harsha Bangari, Managing Director, Exim Bank, in the presence of Shri Narayan Rane, Hon’ble Union Minister for MSME, Govt. of India and Shri Rakesh Sachan, Hon’ble Minister of MSME, Khadi and Village Industries, Sericulture Industries, Handloom and textiles, Govt. of Uttar Pradesh, during the inauguration ceremony of technology centres on 14th February 2024 at Greater Noida.
This collaboration builds upon Exim Bank’s trade facilitation and information portal, ‘Exim Mitra’, which is an effective, single point of access for a wide range of trade-related information, handholding, and support services for Indian companies seeking to tap the export markets. Exim Bank is in the process of developing a new and improved Exim Mitra 2.0 portal and mobile application. Alongside, the Ministry of MSME is also conceptualising a Global Market Intelligence System (GMIS) to act as a Central Knowledge Repository of export related data on foreign markets to enhance the participation of Indian MSMEs in the global value chain. Recognising the complementarities between Exim Mitra 2.0 and the GMIS, the Ministry of MSME and Exim Bank are collaborating for a unified portal. The MoU paves the way for Exim Bank to access and utilise the Udyam Registration data from the Ministry of MSME, for personalising the content and resources on the Exim Mitra 2.0 portal and mobile app for registered Udyam users. Leveraging the synergies from the partnership, Exim Mitra 2.0 will offer improved functionality, greater resources, and curated content for existing and aspiring exporters.
Exim Mitra 2.0 will provide trade related information and data in a user-friendly format, ensuring enhanced accessibility and seamless experience for users. Further, multimedia content such as podcasts, blogs, and educational videos, including a video series on “Indicative Steps to Export”, will cater to diverse learning preferences and enhance user engagement. The portal will also feature a chatbot to provide instant answers to frequently asked questions, empowering users to access information swiftly and conveniently. To broaden its reach and cater to a more diverse audience, the portal will also have multilingual capabilities.
The collaboration capitalises on the strengths of Exim Bank and the Ministry of MSME for bridging the information gaps in exports ecosystem. Exim Bank’s four decades of experience in financing, facilitating and promoting exports from the country and its institutional linkages, coupled with the comprehensive databases of the Ministry of MSME, would unlock invaluable resources for existing and aspiring exporters, thereby contributing to India’s ambition of achieving US$ 2 trillion of exports by 2030.
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