FlexiLoans Celebrating 8 Years of Empowering MSMEs
Tuesday, 27 February 2024: FlexiLoans.com India’s leading MSME-focused fintech digital NBFC announces launch of its first brand campaign titled “Loan Nahi, Samjho Tarakki Hai | Tarakki for your business“. This bold campaign aims to challenge traditional viewpoints and inspire millions of ambitious Indian MSMEs to unlock their full potential through strategic financial solution.
The campaign, conceptualised by Phantom Ideas and produced by Skylark Productions India, recognizes the existing societal stigma surrounding formal loan acquisition among MSMEs. “Loan Nahi, Samjho Tarakki Hai” transcends the traditional loan narrative, highlighting how accessing the right financial support can be a powerful tool for growth and contribute to the aspirations of families and communities. By shifting the narrative from “loan” to “growth,” FlexiLoans emphasizes the crucial role financing plays in propelling business aspirations and impacting families’ long-term well-being.
The campaign emphasizes the empowering message: For your family’s future, the best investment you can make is in your own business. It highlights that investing in growth-oriented businesses is the most valuable investment for entrepreneurs and their families.The campaign will run across leading media platforms, including YouTube, Meta, and OTT platforms, to reach a wide audience and maximize impact.
Commenting on this development, Ritesh Jain, Co-founder, FlexiLoans.com said, ”We are thrilled to launch our first brand campaign, in line with our mission of being a trusted financial partner for India’s MSMEs this campaign ‘Loan Nahi, Samjho Tarakki Hai’ is more than just advertising; it’s a call to action. The company aims to become the go-to partner for Indian MSMEs seeking to unlock their growth potential by providing accessible and transparent financial solutions and empower millions of entrepreneurs. FlexiLoans is confident that “Loan Nahi, Samjho Tarakki Hai” will inspire a positive shift in MSME perceptions of loans, driving financial inclusion and empowering countless businesses to achieve their full potential. At FlexiLoans we believe that every loan has a story, and every loan helps write a new Tarakki (progress) story.We are excited to continue supporting this vibrant ecosystem and helping entrepreneurs turn their dreams into reality and we’re confident in scaling even greater heights as we support MSMEs on India’s journey to becoming a US$5 trillion economy by 2025.”
Overcoming Mental Barriers: The campaign identifies four key barriers that hold MSMEs back from seeking loans:
- Low awareness of digital business loans: While awareness of credit options exists, digital solutions remain under-recognized.
- Lack of a growth mindset: Many MSMEs remain hesitant to expand their businesses due to a limited perspective on financial possibilities.
- Misunderstanding of creditworthiness: Many deserving MSMEs with strong growth potential underestimate their eligibility for loans.
- Aversion to business loans: Traditional loan perceptions often create a negative association with debt, hindering exploration of responsible financial options.
The campaign highlights FlexiLoans’ key offerings, including:
- Instant Business Loans in 48 hours: Quick and efficient loan approval process.
- Security ka no tension: No requirement for collateral, ensuring a hassle-free experience.
- 5 document me application done: Simplified application process with minimal paperwork.
- Flexiloans ke website se business loans done dana dan dan: Convenient online application through the FlexiLoans website.
Campaign Details:
- Budget: In Multi Cores
- Creative Agency: Phantom Ideas
- Production House: Skylark Productions India
- Consulting partner for the campaign – xto10x Technologies (Binny Bansal
- CO-FOUNDER & CHAIRMAN)
- Platforms: YouTube, Meta, and OTT platforms
FlexiLoans Key Highlights:
- Year of inception: 2016 |No. of employees: ~370
- Monthly customer applications – 3,00,000+
- Website visits: 12mn+ p.m
- Access to 10 Mn+ SMEs via 150+ Partners such as Flipkart, Amazon, Pine Labs, Paisabazaar
- Over 9 Mn+ Lifetime Web Customers with the App having 700k+ downloads
- Disbursed 75,000+ loans amounting to Rs 5000 Crs in the last 8 years
- 40% Top up ratio – Repeat loans have helped our customers grow and transform into bigger businesses
- Industry best low credit costs sub 3%
- For 54% of our customers are, we are the first business loan providers and 70% of them are in Tier 2+ towns and cities
- Presence in 2000+ towns and cities
- Backed by Marquee bankers like Sanjay Nayar, Falguni Nayar and Maj Invest.
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